Our Story
GURU Pet Company was founded by JJ and Amy Stone in 2022, in the beautiful area of Golden, Colorado, nestled at the foothills of the Colorado Rockies. After a decade of inventing and developing many successful pet products for other brands they decided to set out on their own. JJ and Amy enjoyed their simple life of inventing, and developing pet products but wanted to create a brand where dogs and cats mental and physical wellness & innovation were the focus and at the forefront of toys and pet products. Both JJ and Amy have a passion for animals with 6 dogs and 1 cat. They were determined to design, develop and manufacture products their way, all for the animals. Together JJ and Amy complement one another where Amy’s talents start and end is where JJ’s begins. Each product is GURU’s own innovation and is designed and developed to solve a problem and to challenge, engage and inspire all our four legged friends.
GURU is driven to set the bar in dog toys by developing products that challenge dogs minds, engage their natural instincts and inspire their spirit. Our mission is to keep dogs out of kennels and in homes where each dogs unique behaviors and natural instincts can be addressed by toys that satisfy who they are and how they were created. Each toy GURU develops is designed to be a solution to behavioral issues and natural instincts that dogs can often express. Chewing, foraging, squeaking, puzzle solving GURU has all the toys to help your dog stay busy, happy, engaged, and content.
Our Story
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