About Us
Our Story
Amy & JJ
JJ and Amy Stone, founders of GURU Pet Company originally based in Golden Colorado, recently made the exciting move to Charleston, South Carolina—bringing their pack of dogs along for a cross-country adventure! After years of developing innovative dog toys for top brands, they launched GURU in 2022 with a mission to create engaging, challenging, high-quality innovative toys to address a dogs’ natural instincts.
Now, settled by the coast, JJ and Amy are loving the warm weather, and their dogs are thrilled to have the beach as their backyard. As they plant their roots in Charleston, they’re also working with the local dog shelter, continuing their passion for improving dogs’ lives—one toy at a time.
OUR MISSION
GURU is driven to set the bar in dog toys by developing products that challenge dogs minds, engage their natural instincts and inspire their spirit. Our mission is to keep dogs out of kennels and in homes where each dogs unique behaviors and natural instincts can be addressed by toys that satisfy who they are and how they were created. Each toy GURU develops is designed to be a solution to behavioral issues and natural instincts that dogs can often express. Chewing, foraging, squeaking, puzzle solving GURU has all the toys to help your dog stay busy, happy, engaged, and content.
Designed by Dog Lovers
Amy and JJ are not only experts in the pet industry, they are proud fur parents of 7 dogs and 1 cat!
Address Your Dog’s Natural Instincts
GURU products are designed to address your dogs natural instincts.
Simple Innovation for Challenging Play
Safety is our #1 priority
Safety
All products are rigorously tested by our Chew Crew.
Passion: Plush Toys
Favorite Toy: Fry Guys
Breed: Black Labradoodle
Age: 10
Passion: Enrichment/Puzzle Toys
Favorite Toy: GURU Duo Ball
Breed: Italian Greyhound
Age: 2
Passion: Fetch and Retrieval and Plush Toys
Favorite Toy: Squeaking Rope
Breed: Labradoodle
Age: 9
Passion: Enrichment/Puzzle Toys
Favorite Toy: Pocket Ball
Breed: Italian Greyhound
Age: 1
Passion: Chewing and Enrichment/Puzzle Toys
Favorite Toy: Busy Ball
Breed: Terrier Mix
Age: 6
Passion: Chewing and Plush Toys
Favorite Toy: GURU Bone
Breed: Chihuahua Mix
Age: 5
GURU's Own Materials... Developed for Dogs!
GURU Products are made of our custom blended materials that have been tested for over 10 years. Chew Perfect is our wood blended nylon and ChewPro is our custom thermo plastic rubber.
Chew Perfect!
Chew PerfectTM is GURU’s own non-toxic custom formulated wood & nylon chew material specifically designed for dogs’ safety and total satisfaction. Chew Perfect is made for the most extreme chewers to the gentlest, such as small dogs, seniors and puppies.
Chew Perfect is safe for dogs’ mouths and gums, and softens to the touch to provide a safe, strong and satisfying chewing experience. Safe for dogs and will provide owners peace of mind.
Chew-Pro
ChewProTM is GURU’S own ultra-durable, custom formulated, non-toxic TPR made specifically for dogs and their tough and destructive chew sessions. ChewPro has been designed and tested over 7 years to have the very best tear, puncture and tensile strength available, with all the flexibility that dogs require for safe and long lasting play.
