Play With Purpose

Innovative toys designed to satisfy your dog's natural instincts to chew, chase, forage, solve and play.

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Cat Toys Have Arrived!

Big enrichment for little hunters. Meet our new cat toys designed to spark natural instincts and keep playtime exciting.

Shop Cat Toys
Cat Duo Ball Cat Duo Ball
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Cat Duo Ball $9.99
Cat GURU Ball Cat GURU Ball
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Cat GURU Ball $6.99

Seasonal Favorites

Shop Seasonal
Halloween Fry Guys 'Fran' Halloween Fry Guys 'Fran'
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Halloween Fry Guys 'Fran' $13.99
Halloween Fry Guys 'Tommy' Halloween Fry Guys 'Tommy'
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Halloween Fry Guys 'Tommy' $13.99
Halloween Fry Guys 'Wolfy' Halloween Fry Guys 'Wolfy'
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Halloween Fry Guys 'Wolfy' $13.99
Holiday Fry Guys 'Cranky'
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Holiday Fry Guys 'Cranky' $13.99
Holiday Fry Guys 'Yeti'
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Holiday Fry Guys 'Yeti' $13.99
Holiday Fry Guys Stocking
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Holiday Fry Guys Stocking $39.99

Shop by Category

Treat Your Pup to Tailored Fun: Categories That Speak to Your Pup's Passions

Occupy
Occupy
Chew
Chew
Plush
Plush
Fetch
Fetch

Address Your Dog's Natural Instincts

Best Sellers

Top Dogs Choose the Best: Shop Our Most Popular Toys!

GURU Duo Ball GURU Duo Ball
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GURU Duo Ball $17.99
4.7
Spin & Treat Stick Spin & Treat Stick
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Spin & Treat Stick From $14.99
4.8
Rock 'N Treat Rock 'N Treat
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Rock 'N Treat $14.99
4.6
Puzzle Jack Puzzle Jack
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Puzzle Jack $16.99
Treat Challenger Treat Challenger
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Treat Challenger $16.99
Shaker Stick Shaker Stick
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Shaker Stick $15.99
4.8
Pocket Ball Pocket Ball
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Pocket Ball $13.99
Busy Ball Busy Ball
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Busy Ball $16.99
4.2
Bonanza Ball Bonanza Ball
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Bonanza Ball $14.99
Distracto-Pod Distracto-Pod
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Distracto-Pod $6.99
Spin & Chew Bone Spin & Chew Bone
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Spin & Chew Bone $15.99
Tennis Treat Ball Tennis Treat Ball
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Tennis Treat Ball $13.99
Multi-Flavor Stick Multi-Flavor Stick
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Multi-Flavor Stick $17.99
GURU Bone GURU Bone
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GURU Bone $11.99
No Begging Bone No Begging Bone
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No Begging Bone $11.99
Busy Ball Busy Ball
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Busy Ball $16.99
4.2
GURU Puppy Bone GURU Puppy Bone
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GURU Puppy Bone $11.99
Spin & Treat Stick Spin & Treat Stick
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Spin & Treat Stick From $14.99
4.8
Spin & Chew Bone Spin & Chew Bone
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Spin & Chew Bone $15.99
Adjust-A-Chew Adjust-A-Chew
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Adjust-A-Chew $18.99
Licky Bone Licky Bone
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Licky Bone $16.99
Ultra Bone Ultra Bone
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Ultra Bone $24.99
Squeaking Rope Squeaking Rope
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Squeaking Rope $14.99
4.4
Bonanza Ball Bonanza Ball
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Bonanza Ball $14.99
Tennis Max Stick Tennis Max Stick
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Tennis Max Stick $14.99
Tennis Max Ball Tennis Max Ball
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Tennis Max Ball From $6.99
4.2
Pocket Ball Pocket Ball
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Pocket Ball $13.99
Tennis Treat Ball Tennis Treat Ball
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Tennis Treat Ball $13.99
Bonanza Rocket Bonanza Rocket
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Bonanza Rocket $14.99
Crunch & Squeak Ball (2 Pack) Crunch & Squeak Ball (2 Pack)
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Crunch & Squeak Ball (2 Pack) $9.99
4.8
12" Squeaking Tennis Snuffle Rope 12" Squeaking Tennis Snuffle Rope
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12" Squeaking Tennis Snuffle Rope $12.99
18" Squeaking Tennis Snuffle Rope 18" Squeaking Tennis Snuffle Rope
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18" Squeaking Tennis Snuffle Rope $14.99
24" Squeaking Tennis Snuffle Rope 24" Squeaking Tennis Snuffle Rope
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24" Squeaking Tennis Snuffle Rope $16.99
Figure 8 Squeaking Tennis Snuffle Rope Figure 8 Squeaking Tennis Snuffle Rope
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Figure 8 Squeaking Tennis Snuffle Rope $18.99
5.0
Fry Guys 5 Piece Set Fry Guys 5 Piece Set
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Fry Guys 5 Piece Set From $39.99
Hide-A-Tail Green Snake Hide-A-Tail Green Snake
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Hide-A-Tail Green Snake From $11.99
Fry Guys 'Nancy' Fry Guys 'Nancy'
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Fry Guys 'Nancy' From $9.99
4.5
Fry Guys 'Brucey' Fry Guys 'Brucey'
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Fry Guys 'Brucey' From $9.99
Hide-A-Tail Blue Snake Hide-A-Tail Blue Snake
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Hide-A-Tail Blue Snake From $11.99
Fry Guys 'Jerry' Fry Guys 'Jerry'
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Fry Guys 'Jerry' From $9.99
5.0
Fry Guys 'Andy' Fry Guys 'Andy'
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Fry Guys 'Andy' From $9.99
Fry Guys 'Joey' Fry Guys 'Joey'
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Fry Guys 'Joey' From $9.99
Hide-A-Tail Shark Hide-A-Tail Shark
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Hide-A-Tail Shark From $14.99
5.0
Hide-A-Tail Alligator Hide-A-Tail Alligator
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Hide-A-Tail Alligator From $14.99
Soft Scents Pig Soft Scents Pig
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Soft Scents Pig $17.99
Hide-A-Tail Cow Hide-A-Tail Cow
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Hide-A-Tail Cow From $14.99

Find Your Dog's Passion... And Give Them Purpose

Bundles

Unleash the Fun: Keep Dogs Busy and Occupied with Multiple Puzzle Toys!

Save 10% Puzzle Party - Puppy Puzzle Party - Puppy
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Puzzle Party - Puppy $65.95 $59.36
Save 10% Puzzle Party - Small Dog Puzzle Party - Small Dog
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Puzzle Party - Small Dog $64.95 $58.46
Save 10% Puzzle Party - Medium Dog Puzzle Party - Medium Dog
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Puzzle Party - Medium Dog $88.94 $80.05
Save 10% Puzzle Party - Large Dog Puzzle Party - Large Dog
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Puzzle Party - Large Dog $77.95 $70.16
Save 10% Super Guru Bundle - Puppy/Small Super Guru Bundle - Puppy/Small
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Super Guru Bundle - Puppy/Small $163.90 $147.51
Save 10% Super Guru Bundle - Medium/Large Super Guru Bundle - Medium/Large
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Super Guru Bundle - Medium/Large $192.90 $173.61
Save 10% Chew Bundle Chew Bundle
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Chew Bundle $74.95 $67.46
Save 10% Fetch & Retrieval Bundle Fetch & Retrieval Bundle
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Fetch & Retrieval Bundle $64.94 $58.45
Save 10% GURU Large Dog Bundle GURU Large Dog Bundle
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GURU Large Dog Bundle $89.94 $80.95
Save 10% GURU Medium Dog Bundle GURU Medium Dog Bundle
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GURU Medium Dog Bundle $88.94 $80.05
Save 10% Plush Party - Large Dog Plush Party - Large Dog
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Plush Party - Large Dog $107.96 $97.16
Save 10% Plush Party - Medium Dog Plush Party - Medium Dog
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Plush Party - Medium Dog $97.96 $88.16
Save 10% Plush Party - Small Dog Plush Party - Small Dog
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Plush Party - Small Dog $82.96 $74.66
Save 10% Plush Party - Puppy Plush Party - Puppy
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Plush Party - Puppy $77.96 $70.16

Our Story

Meet Amy & JJ

JJ and Amy Stone, founders of GURU Pet Company originally based in Golden Colorado, recently made the exciting move to Charleston, South Carolina—bringing their pack of dogs along for a cross-country adventure! After years of developing innovative dog toys for top brands, they launched GURU in 2022 with a mission to create engaging, challenging, high-quality innovative toys to address a dogs’ natural instincts.
Now, settled by the coast, JJ and Amy are loving the warm weather, and their dogs are thrilled to have the beach as their backyard. As they plant their roots in Charleston, they’re also working with the local dog shelter, continuing their passion for improving dogs’ lives—one toy at a time.

About Us