At GURU, we believe great partnerships are built on more than just great products. We're proud to work with pet retailers who are passionate about providing dogs with engaging, durable toys and exceptional customer experiences.

Whether you're an independent pet store, a growing retail chain, or a qualified distributor, we'd love to learn more about your business.

Every application is personally reviewed to ensure our products are represented by partners who share our commitment to quality, education, and customer service.

✔ Competitive wholesale pricing

✔ Dealer and distributor programs

✔ New product launches and early access

✔ High-quality product images, videos, and marketing assets

✔ Dedicated customer support

✔ Fast shipping from our U.S. warehouse

✔ Innovative products designed to drive repeat purchases

We welcome applications from qualified businesses, including:

Independent pet stores

Pet specialty retailers
Farm & feed stores
Regional retail chains
Grooming boutiques with retail storefronts
Qualified distributors

To qualify for a wholesale account, applicants should:

✔ Operate a physical brick-and-mortar retail location. We are not currently accepting eCommerce-only businesses, marketplace sellers, or dropshipping businesses.

✔ Sell pet-related products or serve the pet industry.

✔ Hold a valid resale certificate or business tax ID.

✔ Represent the GURU brand professionally both in-store and online.

✔ Agree to comply with our wholesale pricing and reseller policies.

Our retail partners have the opportunity to earn additional discounts by dedicating more space to GURU products.

The GURU Shelf Space Program rewards retailers who make GURU a featured part of their toy assortment with additional pricing incentives based on their approved in-store display space.

If you're interested in participating, simply indicate your planned display space in your application. Our team will review your eligibility and discuss available program options with you.

1. Submit Your Application

Complete the wholesale application below.

2. We Review Your Business

Our team reviews every application to verify eligibility and determine the appropriate wholesale program.

3. Receive Approval

Once approved, you'll receive an email with instructions to log in and begin ordering at your assigned wholesale pricing.

Complete the application below and our team will review your information. Most applications are reviewed within 2–3 business days.